| Breastfeeding world week at August 2014 is a way to continue promotion of lactation. General practioners are expected to be part of supporting maternal and child health. Physician has a strong role in counseling parents and consider safe prescribing during lactation and choosing elective procedure time which will not cause mother separation from the infant. General practioners are also a target for milk formula companies representatives and their awareness of the international code and its violation is so important.
In the past century , the practice of breastfeeding was well established culturally in Saudi Arabia. With modernization in social life as well as the recent medical practice, the view to breastfeeding has changed significantly. So, Ministry Of Health (nutrition administration) takes the role of leadership to promote and protect breastfeeding since 1990. Saudi Arabia has also signed the Convention on the Rights of the Child, which is Part of Islamic law as a major backer to promote breastfeeding.
Many interventions were carried out and still continuing. The launch of baby friendly hospital initiative and expansion of the concept to primary care centers were in active process in many regions of the country. In 2013, there are 50 medical centers accredited as baby friendly, majority are ministry of health institutions. Medina Munwara region is achieving high standard this aspect and play a model for the rest of the regions. National strategy for promotion of breastfeeding was established and many multi-displinary committees are working to implement it. The code of marketing breast milk substitutes was established as royal decree since 2004.
In the last century, the breastfeeding prevalence at national level done and published in 2006 and 2009. It showed a downward trend in lactation practice. However, unpublished recent data indicates an increase practice in duration of breastfeeding by two months.
Breastfeeding education and conferences are ongoing in many regions of the country and effort to incorporate the program within medical colleges is underway. Breastfeeding week is celebrated in yearly basis for both the staff and the pubic in English and Arabic languages over many health institutes.
The challenges of the program are seen at multiple levels. Saudi society for breastfeeding promotion was tried to be established by advocates. A project of nurseries for working women in every area is ongoing. The penalties from the milk formula companies are under way for its application. Yet, the cultural changes for young mothers are among the major barriers of breastfeeding.
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